Reports To: Julia Evans VP Marketing
Office Location: Downtown Louisville on Market Street (role will be in person)
Will Work Closely with: Salesforce, Internal Creative, eCommerce, Agency partners, Finance, and IT
- Health Insurance options (Medical, Dental, Vision)
- Life Insurance & Disability Coverage options
- Paid Time Off (PTO)
- Flexible Scheduling
- 401(k) with Company Match
- Daily Pay Options
- Employee Discounts on Products and Services
- Professional Development & Training
- Casual Dress Code & Free Company Apparel
- Free Tanning
- Free Spray Tanning
- Free Wellness Spa Services
- Employee Wellness Programs w/yearly $125 reimbursement option
- Exclusive Discounts at Outside Retailers
- Free Gym Membership (Planet Fitness Black Card) *qualified areas only
- Curiosity for WHY guests behave the way they do and interest in A/B testing are a must for this role! Director will then need to create unique guest segments to market to these guests in a 1:1 manner via SMS, Email, Push, and Lead Gen ads.
- Own the end-to-end development of performance marketing campaigns, including strategy, audience selection, offer creation, copy development, deployment, optimization, and reporting.
- Create personalized promotions & marketing programs with clear business objectives that are measurable for each guest cohort. This is the #1 priority for this role.
- Ex: Winback 20% of lapsed guests who haven't visited in 90+ days via series of 3 escalating offers over 21 days
- Partner with Internal Creative leaders and Media agency Tombras to build custom SMS/Email/Digital Media ads designed to maximize open rate and redemption among each guest cohort. Director will execute these programs soup to nuts in Salesforce and with Tombras.
- Lead creation of all Performance Marketing programs for NEW concept Wellness City with 3 open locations and 3 more by end of 2026! This is a unique opportunity to shape the scope, processes, agency roster, etc for the Performance Marketing function from Day 1.
- Candidate will be expected to lead all aspects of performance marketing from accessing the data, creating cohorts, building creative, executing, and then measuring/reporting
- Strong customer communication skills with experience crafting SMS, email, push, and digital marketing messages that drive measurable business results.
- 5-7 years experience in performance marketing is required; ideal candidate will have experience both in campaign setup and measurement/reporting
- Ideal candidate will have experience using Salesforce as CRM tool of choice for building SMS/Email campaigns.
- On-call availability.
- Sitting for extended periods of time.
- Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computing equipment.
- The employee must occasionally lift and/or move up to 25 pounds.
- The employee is occasionally required to stand, walk, sit, reach with hands and arms, climb or balance, and stoop, kneel or crouch.
- Candidate must be curious about the WHY behind guest's behaviors and creative enough to design personalized
Your Golden Ticket to a Sun-Kissed Career
Our salons are filled with enthusiastic, fun employees who are passionate about client service. Be a part of a positive working environment where you are truly a valued member of the team. Whether you are looking for a fun part-time job or a leadership position with room for growth, at Sun Tan City, you are in the right place.
Join Our Team
As a Sun Tan City employee, you'll help clients find their glow and grow their confidence! Whether it's for a special occasion or just for maintaining that everyday glow, you will educate clients on the best tanning and wellness options, so they will look and feel their best. And because we want to make sure you Shine, you will be able to enjoy our services for FREE!
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(if you already have a resume on Indeed)



